A corporate is a separate legal entity having its own life span and physical manifestation of its brand, which unique identifies it in the market and gives visual expression, is called as corporate identity.
The various ingredients of corporate identity are logo, color, slogan, and typeface etc.
With a clearly well communicated corporate identity, your company can:
Plan your strategic direction
Market to the right people
Attract the right employees
Make the right products
Can offer the right services
Customers to make easier purchasing decisions, quality and trust.
Employees will get organizational recognition, job security and cultural fit.
Shareholders can grow with the growth of brand equity increases marketplace value and dividend returns.
You need to invest in your corporate identity in order to ensure long-term profitability. Thus, proper design and use of corporate identity ingredients are very important for creating a unique image of corporate in market professionally. Thus, you need a professional skill to design your corporate identity.
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