Search Engine Optimization
Search engine optimization (SEO) is a sub set of web promotion methods aimed at improving the ranking of a website in search engine listings to bring more visitors to the website once a relevant search is undertaken.
Search engine optimization is the science of search and it never rest, that's why it is continuous process to enchase chances of web site for being ranked in the top results of a search engine.
Search engine optimization process
You need to know that what is a search engine optimization process, after developing a Web site and selecting the best hosting company, don't rush out and submit it to search engines immediately. A Web site manager would be wise to take a little time for optimisation of your web site for search engines.
Home page design optimization
Search Engine friendly design which have cleanness in design and Easy Navigation, along with relevant content and other search engine fundamentals included in it.
Title of web page
Title is probably the most significant part of your page as far as search engines are concerned. No search engine optimization process is complete until you've added your keyword to the <TITLE> tag.
Use of Meta tags
Meta tags are the additional pieces of information, which are, included into the "head" area of your web pages in the web pages HTML code. Meta information in this area is used to communicate information that a human visitor may not be concerned with but for browser and search engine spiders etc.
Some of the most important keywords
Meta Description Tag
The Meta description tag allows you to influence the description of your page in the crawlers that support the tag. Your description reflects then most important part of your web page.
Meta Keyword Tag
Identify primary keywords and consistently use them throughout your SEO efforts. The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. You should put all your targeted keywords that are relevant for your web page.
Meta Robots Tag
This meta tag lets you specify that a particular page should NOT be indexed by a search engine.
Body text optimization
Use of head tag
If you want specific terms to be more prominent then put them in title or heading tags, Search Engines priorities content in headings over content in paragraphs.
Have Relevant Content
The page also contains some keyword-rich body text. Preferably, your document should contain several occurrences of the keyword.
Make sure the main keyword/phrase for which you wish to rank well is featured prominently on your page.
Image Alt tag description
Image should contain its description in the alt attribute containing key word.
Have HTML links
Your web pages must contain a links in HTML format than images or else.
Web page URL
Search engine friendly URL's
Search engine friendly urls refer to the use of www.yourwebsitename.com/conatctus.htm instead of "www.yourwebsitename.com/index.php?id=12&page=contact" they are used because some search engines will not crawl pages containing '&' in the URL.
keywords in URL structures
Web page url should contain targeted keyword in it.
Have a site map page
The sitemap is useful because it is only text links, which are the best element of a "good content" because they are 100% text and also create a solid basis of inter-links throughout your site, which increase your credibility automatically. You just provide the spiders with a direct route to all your pages from one point. Search engine needs easy way to get where they want and what they want in order to index each page fast and get them in the appropriate topic results pages.
What to avoid in search engine optimization?
Don't Hide Your Text
No doorway pages
No Search Engine Spamming
Web site technology won't confuse the search engines
No invisible navigation systems
Don't duplicate content
Avoid Flash in particular
Don't use redirects as much as possible.
Little fact about search engine optimization
We can do search engine optimization for you, this is something you get to hear very often, but Search engine optimization does not mean just fiddling around with a set of keywords.
Search engine optimization techniques and strategies are far more complicated than this and changes in the search engines algorithm, means that Search engine optimization experts have to be completely up-to-date on new developments.
It really is a matter of finding out the logic behind search engine "reasoning". Finding out what "instruments" to influence search results, within the boundaries of "best practice" are available. Developing in house tools, to avoid tedious and time-consuming basic functions through atomization.
After reading the above search engine process and all other stuff Should you still prefer to do it on your own, let us help you on your way for free:
Go to google.com
Type in "search engine optimization".
Enjoy the fact that there is a wealth of 1.100.000 search results.
If you think a small exercise we recommended you is complicated for you, then we at Mavis have a solution for you.
Mavis Search engine optimization service is strategically managed service that establishes long-term brand visibility, creating visits that convert into value. By combining best practice search engine optimization methodology with advanced management reporting and fees based on our performance, our search engine optimization service delivers realistic ROI.
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